Let’s be real: in today’s scroll-happy world, your brand has about three seconds on social apps to grab attention before someone swipes past. Video is your secret weapon to stop thumbs in their tracks, but only if you’re doing it right. At Hurley Creative, we’ve spent 18 years crafting videos that turn heads and win clients, and we’ve seen plenty of brands fumble the ball. Here are three video marketing mistakes that might be sending your clients running—and how to fix them faster than you can say “cut!”
Mistake #1: Boring Your Audience with a Snooze-Fest
Nothing screams “skip me” like a video that feels like a corporate PowerPoint in a social scroll. If your video is stuffed with paragraphs of text, a goofy voiceover who sounds like he is reading a script, or drags on too long, you’re losing viewers faster than a bad rom-com loses its audience. Studies show 54% of consumers want short, punchy videos under a minute long.
Fix It: Keep it snappy and human. Hook viewers in the first five seconds with a compelling image, a quick cuts, or a relatable moment that screams “watch me!” Focus on vibrant visuals, great editing and a story that feels authentic.
Posting a one-size-fits-all video is like wearing flip-flops to a black-tie event—awkward and ineffective. Each platform has its own vibe: TikTok craves raw, vertical clips; LinkedIn loves polished, professional content; Instagram Reels thrive on quick, trendy transitions. A Wyzowl study found 87% of marketers see better ROI when tailoring videos to specific platforms.
Fix It: Match your video to the platform’s style. Create short, high-energy clips for TikTok to spark shares, polished explainers for LinkedIn to showcase your expertise, and snappy Reels for Instagram to drive likes and clicks. By adapting your content, you’ll boost engagement and send more traffic to your site.
You’ve got a killer video, but if it ends without telling viewers what to do, it’s like baking a cake and forgetting the frosting. Without a CTA, your audience might love your video but never visit your site or contact you. HubSpot reports that videos with clear CTAs convert 80% better.
Fix It: End with a bold, specific CTA that tells viewers exactly what’s next. Whether it’s visiting your website, signing up, or follow us - you have their attention, use it.
Ready to Stop Losing Clients and Start Winning Hearts?
Video marketing done wrong is like a bad first date—forgettable and cringe-worthy. Done right, it’s a love story between your brand and your audience. At Hurley Creative, we’re storytellers with a knack for creating content that spark connections and drive results. Don’t let these mistakes hold you back—click here to schedule a free consultation (hurleycreative@gmail.com) and let’s make your brand the star of the show.
Share this post with your network and let’s get the conversation started! What’s the worst video marketing mistake you’ve seen? Drop it in the comments below!
Comments